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Discover what to do in Southern Alberta, where deer roam through honey-coloured grass, breweries turn local harvests into exceptional beverages, and big-city Calgary serves as a launchpad for adventure. From hidden-gem hikes to a sky full of stars, see for yourself how this region shines. Avoid the crowds by heading to the Southern Rockies or exploring the Canadian Badlands, where dinosaurs once wandered and adventure still awaits.

Don't miss: Dinosaur Provincial Park Transportation Hub: Calgary Airport
A graphic map of Alberta with the southern quarter of the province shaded in
  • People floating down the Bow River in Calgary with the Peace Bridge and city skyline in the background. A graphic map of Alberta with Calgary in the south shaded
    Calgary

    Canada's wild child and the gateway to the Rocky Mountains. The city is filled with award-winning restaurants and shopping and makes the perfect springboard for mountain adventures.

  • People taking photos at Horseshoe Canyon in the Canadian Badlands. A graphic map of Alberta with the Canadian Badlands in the southeast shaded
    Canadian Badlands

    Featuring landscapes like nowhere else on earth, the Canadian Badlands will transport you to another time and place. From prehistoric fossil beds and rocky canyons, to coal mining ghost towns and cowboy hangouts, there’s plenty to discover in this unique area.

  • A woman rides a horse across a ranch at dusk A graphic map of Alberta with the Foothills in the southwest shaded
    Foothills

    Acquaint yourself with Alberta’s vast rolling hills and admire the Canadian Rocky Mountains beyond. Soak in the ambiance of a peak-filled horizon as you seek adventure in wide-open plains.

  • The Lethbridge Viaduct A graphic map of Alberta with the Historic Plains region highlighted.
    Historic Plains

    Discover a place where archeological and natural wonders divulge secrets of yesterday. Where spaces and skies span as far as the eye can see. Where Canada’s Wild Side awaits.

  • Woman hiking in a meadow towards snow capped mountains in Waterton National Park A graphic map of Alberta with the Southern Rockies in the southwest shaded
    Southern Rockies

    Uncover one of Canada’s best-kept secrets. An absence of crowds in the Southern Rockies makes the views, experiences and journeys that much more special. Take your time to connect with nature and enjoy the sights—there’s nobody else in line.

    • From sparkling, tranquil lakes in the Canadian Rockies to Canada's biggest mall in Edmonton, Central Alberta is home to some of the most famous attractions the province has to offer. There's a bit of something for everyone, whether you're looking to cross off a bucket-list Rocky Mountain retreat or experience the excitement of city life.

    Don't miss: Columbia Icefield Adventure Transportation hub: Edmonton International Airport
    A graphic map of the province of Alberta with the central quarter of the province shaded in
  • Two swimmers running into Upper Kananaskis Lake Map of Alberta with the Canadian Rockies region highlighted.
    Canadian Rockies

    Whether it’s a massive peak, a groomed run or a delicate wildflower, the Canadian Rockies will take your breath away again and again. Formed when continents collided, this is a place for adventure, discovery and serenity—sometimes all at once.

  • A happy family walking through strawberry fields at The Jungle Farm. A graphic map of Alberta with the Central Prairies region highlighted.
    Central Prairies

    In Alberta's Central Prairies, thousands of acres grow some of the most relied-upon crops in the world. Between fields of barley and wheat, you’ll discover Canada’s Wild Side in its charming towns. Experience the draws of the rural way of life.

  • Fireworks over Edmonton A graphic map of Alberta with Edmonton in the middle shaded
    Edmonton

    Nature and culture collide in Alberta's capital city, known for its countless festivals, lush river valley and beloved hockey team.

  • Sunrise aerial shot of Crescent Falls Graphic map of Alberta with the West Country region highlighted.
    West Country

    West Country is a place to push boundaries, face challenges and rendezvous with fellow free spirits. Your connection to the land will only deepen as you traverse the peaks and canyons of the Canadian Rockies.

    • Escape the crowds and reconnect with nature in Northern Alberta. It won’t take long to find a wealth of outdoor activities, small-town hospitality and rich history to dig into. Take an Indigenous-led medicine walk, watch for wildlife or just find a quiet cabin or campground to gaze up at the northern lights above.

    Don't miss: Wood Buffalo National Park Transportation hub: Edmonton International Airport
    A graphic map of the province of Alberta with the northern half of the province shaded in
  • Snow Geese flying over lake Graphic map of Alberta with Lakelands region highlighted.
    Lakelands

    The Lakelands is a destination for those in pursuit of year-round adventure, yearning to harness their Wild Side. Break from the beaten path and seek escape in the region’s untamed forests and bountiful lakes.

  • Aerial of two people standup paddle boarding (SUP) on Kelley's Bathtub in William A. Switzer Provincial Park A graphic map of Alberta with the Northern Rockies region highlighted.
    Northern Rockies

    Navigate prairie parklands, rolling hills and soaring summits in one of Alberta’s most geographically diverse regions. As you discover Canada’s Wild Side, you’ll ignite yours.

  • An aerial view of Shaftsbury Trail. Graphic map of Alberta with the Wildlands region highlighted.
    Wildlands

    We call them Wildlands for a reason. Boundless undisturbed wetlands, lakes and boreal forest attract all kinds of wild things. Enjoy solitude and natural beauty in this secluded northern region.

  • Little boy leaning on side of boat, family behind on the boat in Fort McMurray Graphic map of Alberta with the Wood Buffalo Region highlighted.
    Wood Buffalo

    Explore this northern hideaway and allow your Wild Side to run rampant through the region. This is a place for those who push harder, trek further and seek escape from everyday norms.