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2 Heli Hikers beginning their hike, helicopter taking off in background

Face your wild

Welcome to Alberta, where the bold, the adventurous and the free-spirited come to play.

Iconic activities for every season

Dare to try something new, something wild in Canada’s Wild Side.

2 Pack Rafters paddle down the Cline River

Paddling

Canoe, kayak or paddleboard picturesque lakes, or try white-water rafting for a thrill.

Dive deeper
Two riders thunder toward the exchange zone, where teammates stand ready.

Festivals & Events

Join us to celebrate everything from live music shows to wild western rodeos.

See all events
Two hikers walk alongside a Panther waterfalls in Banff National Park

Hiking

Trek mountain trails surrounded by vibrant wildflowers and turquoise lakes.

View trails

Trip inspiration

Two travellers stand in an eroded landscape, surrounded by sand-coloured rock formations in the Canadian Badlands.
3 days
Alberta’s Canadian Badlands Road Trip

Start from Calgary and travel back to prehistoric times to the Dinosaur Capital of the World: Drumheller, Alberta. Hike through hoodoos, explore abandoned coal mines and admire one of the world’s largest collections of dinosaur fossils at the Royal Tyrrell Museum.

A couple paddles across the turquoise waters of Lake Louise.
8 days
Canadian Rockies & Urban Highlights

This scenic route goes through Alberta’s vibrant cities, Rocky Mountain scenes and must-try restaurants. Adventurers will thrive as they experience everything from museums to helicopter rides.