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2 Heli Hikers beginning their hike, helicopter taking off in background

Face your wild

Welcome to Alberta, where the bold, the adventurous and the free-spirited come to play.

Iconic activities for every season

Dare to try something new, something wild in Canada’s Wild Side.

Dog sled pulling a person on a frozen lake

Dog Sledding

Tour breathtaking mountain trails with a pack of friendly pups leading the way.

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Snowboarder carves along snow atop Marmot Basin in Jasper

Skiing & Snowboarding

Carve the powdery slopes of the Canadian Rockies for a rush you won’t soon forget.

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Two people skating on a lake while the Northern Lights dance across the sky

Stargazing

Count shooting stars and chase the northern lights that illuminate Alberta’s wild skies.

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A women with her jacket tied around her waist, Spring Skiing at Sunshine Village in Banff National Park

Spring Skiing

Ski soft snow, catch live DJs and savour après drinks or snacks on sunny patios.

Hit the slopes
Two people ride along the river pathway in Edmonton

Biking

Ride anything from laid-back urban pathways to challenging mountain routes.

Start exploring
Two large elk stand in the tall grass

Wildlife Viewing

See elk, moose, bears and more local animals as they roam Alberta’s stunning lands.

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2 Pack Rafters paddle down the Cline River

Paddling

Canoe, kayak or paddleboard picturesque lakes, or try white-water rafting for a thrill.

Dive deeper
Two riders thunder toward the exchange zone, where teammates stand ready.

Festivals & Events

Join us to celebrate everything from live music shows to wild western rodeos.

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Two hikers walk alongside a Panther waterfalls in Banff National Park

Hiking

Trek mountain trails surrounded by vibrant wildflowers and turquoise lakes.

View trails
Three people on horseback, riding up a hill in Diamond Valley with fall colours all around.

Horseback Riding

Excite your spirit as you trot through golden trees under wide-open skies.

Seize the reins
Two people looking at artifacts at the Royal Tyrell Museum

Family Fun

Break free from average family getaways with an action-packed trip to Alberta.

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Man uses binoculars in fall environment

Natural Attractions

Admire wonders like golden larch trees, towering peaks and rocky canyons.

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Trip inspiration

Two travellers stand in an eroded landscape, surrounded by sand-coloured rock formations in the Canadian Badlands.
3 days
Alberta’s Canadian Badlands Road Trip

Start from Calgary and travel back to prehistoric times to the Dinosaur Capital of the World: Drumheller, Alberta. Hike through hoodoos, explore abandoned coal mines and admire one of the world’s largest collections of dinosaur fossils at the Royal Tyrrell Museum.

A couple paddles across the turquoise waters of Lake Louise.
8 days
Canadian Rockies & Urban Highlights

This scenic route goes through Alberta’s vibrant cities, Rocky Mountain scenes and must-try restaurants. Adventurers will thrive as they experience everything from museums to helicopter rides.