The Gathering Festival

The Gathering is North America’s premier brand festival, hosted annually in Banff. Designed for high-performance leaders from top global brands, it’s a three-day immersive experience blending bold conversations, curated networking, and next-level learning. Far more than a business event, The Gathering explores the intersection of brand building, human performance, and cultural leadership. Guests leave with fresh strategies, real relationships, and the clarity to lead what’s next. With content from the CMOs behind iconic and disruptive brands, it’s where legacy meets innovation—in the most inspiring venue in the Rockies.